There are several things to keep in mind when using this platform. You have to use eye-catching images, have a knack for copywriting, all while making sure it fits all Facebook guidelines. Most importantly, the ads must resonate with your audience. There are times where we create eye-catching ads with great copy, yet the end results are lower than expected. You must also think of the goal of your ad, the time of delivery, the type of media, the way the audience will view it (mobile or desktop?), and budget at the same time.
Read MoreThe importance of internships, networking, and keeping your options open are some of the things that I wished someone would have told me about sooner when trying to prepare for the “real world” after college. So here is some advice for those who are graduating soon.
Most of us have a specific way we like to work that helps us be productive. We have a set routine of how we like to do things to meet deadlines and accomplish our goals. Several things can be done to increase your productivity at work.
Read MoreJust the other day, I got a phone call from the "government" asking to confirm my social security number. This got me thinking, what is the government doing to stop this? Are our service providers are doing anything to stop these unwanted calls and potential scams? What can we do to recognize the potential risk?
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Having a diverse workforce can bring positive benefits to a company as well as its employees. Everyone views the world differently, this means that they can apply their personal experiences and circumstances to contribute unique perspectives to benefit a company. There are many positive impacts of having a diverse workforce. Some important ones to remember are that diversity can increase productivity, increase creativity, improve cultural insight, and increase employee engagement.
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