“Families are like fudge—mostly sweet with a few nuts.”
— Les Dawson
 

Digital Content Strategist - Nashville 

Who are you?

Someone to shape the content vision for various clients across multiple sectors including but not limited to: technology, finance, consumer products, social impact, and innovation. Our ideal candidate will not only lead strategic thinking and direction, but can churn out a quality piece of content when called upon. This person should have a firm grasp of SEO and SEM, and have a passion for building engaged audiences across any and all client channels, platforms, and mediums.

You’ll have a deep understanding of all social platforms, are a quick learner, a great communicator, and a team player. You love keeping up on the latest newest platform changes and marketing tools. You are an open and direct communicator; you’re not afraid to throw out an idea or challenge an existing one. You get fired up when a post over-indexes on social, and have a rationale as to why. 

The Task at Hand

Provide and execute tactics strategies to grow and scale brands online with impactful content. Run paid social ads, interpret social and commerce analytics to feed more insights and strategies.

Responsibilities

  • Develop an overarching strategic approach to emerging campaigns, and address ongoing clients’ needs for a strategic vision for their existing content.

  • Provide direction to a number of individual content contributors including copywriters, graphic designers, video/podcast producers.

  • Build and leverage audience research to develop messaging that moves end-users to respond to identified business goals.

  • Manage an editorial calendar and process to ensure quality, timeliness, and consistency in our messaging.

  • Use data to analyze the performance of targeted content and regularly report results.

  • Analyze ways to optimize support content, structure, and layout – balancing strategy and experience.

  • Build and lead our A/B testing and experimentation program for support content.

  • Stay up-to-date with developments in content management, and generate new ideas to build engagement and serve audiences.

Qualifications

  • You know enough about content marketing to develop a strategy, and you know what it takes to craft an awesome article or social post.

  • Experience in developing content and strategy for digital campaigns, websites, and long form.

  • You understand how social and digital platforms work, but you’re more than a tactician.

  • You embrace a challenger mindset and want to see the impact of your hard work.

  • You have it in your DNA to ask why, and the courage to do it. 

  • You get excited about joining a smaller, on-the-rise agency rather than getting lost in the shuffle of a large organization.

  • You have 3-5 years of experience, including experience in content marketing.

  • You have 3-5 years the relevant combination of experience in web copywriting, content marketing, digital marketing, or a related web content creation role.

  • You have proven work experience as a content writer with a customer focus

  • Your experience includes writing for SEO, and you have a deep understanding of how SEO concepts influence content.

  • You are knowledgeable about web traffic metrics.

  • You have basic technical knowledge of HTML and web publishing.

  • You possess a consistent track record of creating and instrumenting meaningful digital content that connects and converts into measurable business results. 

  • You have a deep understanding of standard methodologies and emerging digital technologies, with the ability to help implement them across a large organization.

  • You are deeply resourceful, utilizing all resources and building internal and external relationships to drive performance.

  • You possess strong project management and organizational skills, and the ability to independently manage multiple projects in a fast-paced, dynamic environment.

This all means you’re an absolute star, genuine badass and you are ready to shine with a team that will encourage you to. 


 

 

social media marketer - Nashville

Who are you?

You are a solution orientated social media and creative strategist, with a passion for media, brand and content strategy, You generally like keeping with and consuming social media trends, marketing tactics, and have a deep understanding of all social platforms. You are a quick learner, a great communicator and team player, and love keeping up on the latest newest platform changes and marketing tools. You’re an open and direct communicator; you’re not afraid to throw out an idea or challenge an existing one.  This is a part time starting position that has ability to expand.

The Task at Hand

Provide and execute tactics strategies to grow and scale brands online with impactful content. Run paid social ads, interpret social and commerce analytics to feed more insights and strategies. 

Qualifications

  • Can demonstrate strong knowledge of all major social media platforms

  • Can identify and capitalize on social media content and marketing trends

  • Confident in building excel tables and can interpret and analyze social media and paid media analytics

  • Top-notch written and oral communication skills

  • Understands how to make content work for different audiences and different platforms

  • Understands the importance of copywriting for social media posts and advertising

  • Skilled at creating content on their phone 

Bonus Skills

  • Previous experience executing paid media campaigns on Facebook, Youtube, Twitter, Snapchat

  • Has a history of growing social media profiles and accounts

  • Knowledge of adobe creative suite and Final Cut Pro

  • Passionate interests and side hobbies 


ABOUT OUR CULTURE

Culture is a word for the 'way of life' of groups of people, meaning the way they do things. An integrated pattern of human knowledge, belief, and behavior. The outlook, attitudes, values, morals goals, and customs shared by a society.

RESPECT, INTEGRITY, EXCELLENCE, COMMITMENT, KNOWLEDGE.

These five values define how we work with our colleagues and clients, and are a key part of our ongoing success.

WHY IT’S IMPORTANT

We support and encourage an entrepreneurial outlook and independent thinking. HMH is not about organizational charts and layers — we operate with little hierarchy because we want all team members to feel that HMH is their firm to own and run.

Little bureaucracy means plenty of cross-learning opportunities to work on projects and make a real contribution to developing the business. We know that the more successful our employees are, the more successful our brands are.

If you work for HMH, we want you to be you. We recognize that inclusion in the workplace is about more than having traditional diversity networks such as LGBT or ethnic. We celebrate individuality in our work environment and recognize that diversity of thought is critical to success.

The size of HMH offers our employees unlimited access to senior management. Our focus on learning your way allows employees to develop their passion and tackle whatever challenges come their way.

still want in?

We do not have an immediate need to fill any advertised role however, we encourage qualified and interested applicants to apply as we have an on going need for talented people throughout our HMH family.  We appreciate your interest and patience.